SCENTRY
ABOUT US

Engineered for instincts.

We make hard-body fishing lures with integrated scent pathways—so fish commit like it’s bait, and you spend more time hooked up than guessing.

Who we are

Born on the Central Coast, tested in NSW waters

SCENTRY is an Australian lure brand from NSW focused on practical innovation. We design hard-bodies that look right, move right, and release scent as you retrieve—so they get hit like natural bait.

No hype—just smart design, clean specs, and gear we actually fish.

What makes us different

Why anglers pick SCENTRY

  • Scent-guided design: Internal pathways encourage water flow and controlled scent release.
  • Dialled-in action: Tight, consistent wobble that tracks true at slow or fast retrieve.
  • Real-world depth: Clear dive profiles so you can target the strike zone—not guess it.
  • Built to last: Durable body materials and quality hardware choices from day one.
Our story

From “only bait works” to “hard-bodies that get eaten”

Like most fishos, we grew up thinking hard-bodies were for experts. We burned time and money trying to make them work—until we asked a simple question: what if a lure could smell like food while it moves like one?

That kicked off months of sketching, CAD, prints, and bank-side testing around Brisbane Water and the Central Coast. The result is SCENTRY: modern, scent-enabled hard-bodies that turn follows into strikes.

Mission

Help more anglers catch on hard-bodies

  • Design lures that flat-out work—clear specs, reliable action, honest results.
  • Cut the jargon; give anglers simple depth, speed, and target species guides.
  • Keep iterating with feedback from real sessions, not just test tanks.
Vision

Make “scent + action” the new standard

  • Integrate scent pathways across sizes and styles without compromising swim.
  • Build a trusted Aussie brand that’s known for practical innovation.
  • Champion clear, transparent product data across the industry.
Trust builders

What you can count on

Designed & tested in NSW
Built around real Aussie conditions on the Central Coast.
Transparent specs
Action, depth range, size, and hardware—clearly stated.
Quality materials
Bodies and components chosen for durability and consistency.
Field-led iterations
We improve based on real sessions and honest feedback.
Local, responsive support
NSW, Australia—straight answers, quick replies.

Ready to see it in the water?

Check specs, colours, and depth profiles—then pick the model that matches your spot.

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